Maritime Brazil Cotton Brazilian Hammock

Hammock Artisans of Ceará

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Hammocks have been in use in Brazil for centuries, even before the Portuguese landed on their shores in the 15th century. Not only were hammocks used for sleeping, but they were also used for transporting goods.

The people of northeastern Brazil still prefer to sleep in hammocks, whereas throughout the country they served a decorative function that offers enviable relaxation. Therefore, a hammock must be woven with special care — its elaboration includes various steps and the conjoint work of several artisans.

The hammock's main body is woven on a loom, traditional or mechanical, and then it is distributed among groups of women to finish. Some may use treadle looms known as mucamba, whereas others may finish the hammock with crocheted details, all made by hand. Usually the women work from home so they may continue looking after their children.

Antonio José has been working in this way since the 1980s, which has allowed him to offer work to over 100 women in the state of Ceará. Many of the women have taught their techniques to their daughters and granddaughters, thus ensuring the hammock-making tradition is kept alive. It is not an easy task, for many of the younger generations seem to prefer more modern activities. However, as interest grows and the demand for hammocks increases, they are starting to return to work on them.

The women in the older generations have confided that it is their hope that, through your purchases and support, the younger ones will become more interested in making hammocks, and take great pride in doing so.

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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