Pop of Color Loom Woven 100% Cotton White and Red Shawl from India

Rajnandinee and Srabonti

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Hello. We are from the beautiful city of Kolkata in West Bengal, which is often called the 'City of Joy.' We both grew up in Kolkata and were brought up in Bengal tradition. Our families are very close and have known each other for more than 30 years.

We love Indian arts and crafts, especially from Bengal. We used to design bags and scarves for ourselves and our friends and they loved them. In fact, they would ask us to design for them so we thought it was a good idea to start a design studio and that's how we began our little venture in 2014. It's been a lovely experience so far.

"We have five artisans who work full time in our workshop, mainly on handbags. We also have some three or four weavers from a local village who weave scarves and stoles. We give them our designs and they weave for us.

"It takes a lot of interaction and coordination to get the right end result. The difficult part is conveying the concept we are trying to achieve through our designs. It takes a lot of patience. Through this exchange of ideas, both parties learn a lot and it's really enriching.

"Srabonti was introduced to art at an early age through her mother, who designed and stitched beautiful garments for herself and her daughter. This got her interested in the craft. In fact, she took needlework as one of her school subjects and learned a great deal.

"Rajnandinee is a self-taught artisan who is inspired by her surroundings, nature and traditional crafts. Like Srabonti, she also learned from her own mother as she was keen on stitching like all other Bengali homemakers. Rajnandinee always had a strong interest in arts and crafts in school, collecting bags and scarves and eventually designing her own. Her prior experience as an exporter has been a great help to the venture.

"We've had difficult moments but, because we are both craft lovers, we motivate each other during the rough patches.

"We mostly work with silk and cotton, and sometimes it is difficult to get genuine natural fibers because the market is filled with synthetics. So we usually get our materials directly from the main source.

"We have shown in private exhibitions around Kolkata but would love to explore more options outside the Bengal state as well. We also have a store where we showcase and sell our products. We would love for our work to be seen, appreciated and accepted around the world. We are trying to promote Bengali crafts and hope to generate more employment and help revive our state's rich heritage."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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