Sparrows Handmade Paper Journal

Asha Prabha

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I was born in 1948 to a conservative family in Delhi. It was necessary for a girl to know cooking, stitching and embroidery apart from all the other household chores. Necessity became passion, and I started teaching sewing and embroidery to younger generations, including my two daughters.

When my husband shifted our residence to a village far from the city, I found myself teaching stitching and embroidery to new admirers — my neighbors. I started teaching them free of cost.

"I began with dresses and slowly moved to home décor and utilitarian designs like cushion covers, floor mats, handbags, belts, and more. As the number of students grew, so did the demand for our work. Our first customers were our many relatives and friends, then gradually we began offering our designs to shops.

"Little by little, I found I was no longer only a homemaker but also a working woman with seven to nine ladies assisting me. My main concentration has always been on quality.

"I am very much excited to work with you, as I think your concept is unique and I'm excited to be able to sell our designs directly to people overseas."

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NOVICA was started with a dream to create a better world for artisans, because a better world for artisans is a better world for all.

Along the way, the founders of NOVICA discovered something very important - as artisans around the world succeeded, there was also a visible and profound impact on the communities around them.

Your purchases are that powerful. They directly and indirectly provide for education, help with health care, fund basic needs, support children, preserve disappearing arts, and of course, spread happiness around the world.

The founders of NOVICA had a vision of the future that is not one of mega factories producing cookie cutter products for all to cheaply consume. Instead, a bright future that celebrates artisans who take the time to create an item by hand. A future where time is protected, where stories are told, where unique details are honored. Love, respect, inclusiveness become driving force.

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